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Mobilize This! Connecting with consumers as part of knowledge mobilization


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Speaker: Zannat Reza, MHSc RD

Moving research into action is challenging in the digital era as consumers are bombarded 24/7 with health and nutrition messages. Harnessing digital communication (including social media) and storytelling are powerful strategies to cut through the clutter. Throw in some realistic behavioural nudges and you're on your way to being a knowledge mobilization master.

Learning Objectives:

  1. How to create and promote digital content that resonates with lay audiences
  2. The do's and don'ts of communicating nutrition messages
  3. How to use digital tools to help your research stand out

About the Speaker:

For the past 20 years, Zannat has helped organizations craft their food and health communications (storytelling) to help people live better lives. She brings science-based credibility and creative energy to the table.

Zannat's zone of genius is translating food and health research into plain language so people are inspired to make health-promoting lifestyle changes. By keeping on top of trends in communications, marketing, and digital/social media, she stays at the forefront of innovation that is reflected in her work. Zannat is also a veteran media expert and appears regularly on CBC News Network.


Original Source: "CNS Education Webinars" Wednesday, February 5, 2020


Length: 57:25

Type: File

Last Updated: February 5, 2020

Name Type
Mobilize This! The Art of Storytelling File
Mobilize This! Connecting with consumers as part of knowledge mobilization Video
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